Maternity Concierge Industry creators.

Baby Planner Inc. is a business consulting firm, founded in 2008 that is strictly designed to grow and advance the maternity concierge and parent coaching industry. Baby Planner Inc. provides courses, strategic program development, corporate consulting and content licensing to companies that serve or market to new and expecting families including healthcare, doulas, sleep coaches, parent coaches, retailers, brands, online businesses, and corporations.

In 2006, April Beach developed the scope of practice and industry standards for the Maternity Concierge, Baby Planning Industry. Her own maternity consulting firm, Sweet Pea Baby Planners™ made a mark as the first comprehensive parent coaching company providing consulting and concierge services, which grew to offices in 7 states within 18 months. 

By 2008 April had converted strictly to B2B under the business name, Baby Planner Inc. by offering program development and business consulting for corporations, entrepreneurs and small businesses who wanted to launch maternity concierge programs  She co-founded the International Baby Planner Association and launched the first online courses to teach entrepreneurs to launch their own baby planning and maternity concierge business. She conceived the business model for the first brick and mortar maternity concierge facility and authored the first industry book, The Baby Planner’s Business Plan © 2008. 

In 2010, April developed the first Maternity Concierge Corporate Program called Baby Savvy®, which launched at The Dupont Hospital in Ft. Wayne, Indiana. April developed the first baby gear education class, Baby Dream Gear™, which launched in 40 locations across the country and was sponsored by TheBump.com and WholeFoods Market. April further established a Manufacturer Relations Program to connect businesses with national brands for mutual promotion and product education.

Today, April oversees all programming and courses released by Baby Planner Inc. and works directly with companies, big and small, to develop maternity concierge and parent coaching programming. She sits on the board for GuguGuru and has contributed to the development of numerous television programs that relate to maternity concierge industry including Rosie Pope for Pregnant In Heels, WE in Platinum Babies and Pie Town Productions. 

April's experience in consulting corporations, healthcare, and entrepreneurs, to develop business models, create unique and effective programs, teach maternity concierge services, develop marketing strategies, guide companies to effectively sell services, as well as consult clients to develop strong business networks for greater profitability, is unparalleled and is what continues to guide Baby Planner Inc. programming for entrepreneurs, corporations, healthcare, retailers and brands. 


April is also founder of The SweetLife Company™ and host of the Apple top rated SweetLife Entrepreneur Podcast.

To book April to speak please send an email here . For press and media inquiries or expert contributions from Baby Planner Inc, please email Brooke Dryden